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Big Ideas Start as Black Scribbles

Posted on 13 February 2015

On average, we have 50,000-70,000 thoughts in a day: “Waves are firing,” “67 degrees in Hawaiʻi?! It's freezing!” “Spam or Portuguese Sausage?”

But then we have a thought with substance--a realization. I might be onto something. We scribble the idea down on a piece of paper, a napkin, or jot it down in our phone so it doesn’t get lost with the thousands of others.

We aspire to tell stories and design pieces that make you feel something. Inspiration, laughter, or a cheehuuu!

That is where TRADES started--black scribbles in a notebook. It began as an idea to give our community a platform. We aspire to tell stories and design pieces that make you feel something. Inspiration, laughter, or a cheehuuu! We want you to know that whatever you want to do is possible and prove it with examples.

The process began over a year ago. We expanded and shaped our scribbled idea, and put it out there. We were humbled by the positive response, but felt we could offer better. So we took a step back, analyzed what did and didn't work and revamped everything. We updated our online platform, prepared better stories and designed new apparel. Through the process, we've stayed authentic to who we are and who we serve.

We are community-driven and Hawaiʻi-inspired. Our goal is to show you that even though Hawaiʻi is a speck in the Pacific Ocean, there are a multitude of people doing inspirational things. Ideas, however, donʻt go very far without people embracing them, so while TRADES began as a thought scribbled on paper, without you, we have nothing.

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