Trades, Video


TRADES gets Diane Ako’s endorsement.

 in Trades, Video
TRADES made the news as a featured item for Saturday’s (12/19), Art & Flea x Office of Economic Development, “Holidaze Chinatown Market.” Diane Ako said shirts and stickers were “super cute, yeah?” Aunty Diane knows what’s up!

Art & Flea “Small Business Saturday”

 in Trades
Mahalo to everyone that came out to Art & Flea on Small Business Saturday and bought some TRADES goods. The support means everything. This was our first show and I didn’t know what to expect. From the prep to the actual event day, it was hard work that I couldn’t have done by myself (thanks everyone for their kōkua). To see the stoke on people’s faces is worth more than cash or credit (though that helps…
Arts, Culture, Trades

“Lineage” T-Shirt and Tank Top Available Now

When I started designing t-shirts, all I had was a cheap one-color printing press. The equipment wasn’t the best and I wasn’t the best screen printer, but I was stoked to be able to print my ideas onto something that I love – graphic t-shirts. The “Lineage” design was my way of paying homage to Hawaii’s Ali’i Nui, Kamehameha the Great or Pai’ea, along with the four Kamehameha that succeeded the man who united our islands. I…
Arts, Editorial, Sports, TALK STORY

Jiu-Jitsu Saves Lives | Jordan Gomez

Jordan Gomez wanted to hang up his jiu-jitsu gi for good. Despite submitting seven of his eight opponents, placing second in his division and first in the open weight division at the 2012 Polynesian International tournament, the 27-year-old Kauaʻi product was growing unenthusiastic about the grappling art. But now, with the help of Professor Aldo Caveirinha Januario and Caveirinha Jiu-Jitsu Family (CJJF), the black belt featherweight is hungrier than ever to make a name for himself.…

New TRADES Hawaii T-Shirts Release Saturday (2/28)

 in Trades
Chee Huuu! The feeling you get while gliding down a wave on a glassy day, when your favorite band is jamming the song you’ve been waiting for, or when you open the box to find the last malasada waiting to be eaten. That’s also the feeling we get for our latest collection of TRADES t-shirts. Visit the TRADES shop to see all the new styles and colors. Photography by Jake Ho Modeled by Adam Duncan  
Arts, Editorial, Entertainment, TALK STORY

The Pidgin Voiceover

Racing against the sun, Jake (co-founder of TRADES) and I are late to pick up Easten James, better known by his 64.5K followers on Instagram as @Clownin808, from Mai Tai’s. Our plan is to snag him, interview and snap a cheesy sunset photo (note: photo above) of him at Ala Moana Beach Park and return him to the bar before he loses his buzz. We finally make it to the mall parking lot and he…

Big Ideas Start as Black Scribbles

 in Trades
On average, we have 50,000-70,000 thoughts in a day: “Waves are firing,” “67 degrees in Hawaiʻi?! It’s freezing!” “Spam or Portuguese Sausage?” But then we have a thought with substance–a realization. I might be onto something. We scribble the idea down on a piece of paper, a napkin, or jot it down in our phone so it doesn’t get lost with the thousands of others. We aspire to tell stories and design pieces that make you feel…
Arts, Interview, TALK STORY

Navigating the Future | A Talk with Hōkūleʻa Voyager Austin Kino

In 1976, the unproven Hōkūleʻa had many doubters. The double-hulled voyaging canoe contained no motor and the navigators would attempt to sail from Hawaii to Tahiti using only non-modern techniques believed to be used by their ancestors. When Hōkūleʻa reached Tahiti and returned safely to Hawaii, the doubters were silenced, and a renaissance for the Hawaiian and Polynesian culture was born–Austin Kino is a product of that renaissance. Kino is part of the next generation…