We pay homage to the lineage of Kamehameha and remix one of our classic graphics with our next release.

For our sweethearts, we are releasing our popular KUʻU IPO dad hats, women's tees, a gold enamel pin, and stickers.  Releasing online on Saturday (2/10)...

January 17, 2018, marked the 125th anniversary of the illegal overthrow of Hawaii's Kingdom. Thousands of native Hawaiians and non-native Hawaiians united to remember the...

Paoa Montgomery and Davin Alexander shot by Jake Ho for our latest Fall '17 drop. Shop the full collection here.

TRADES presents our HOLIDAY '16 Collection featuring Hōkūleʻa apprentice navigator and friend, Austin Kino. Photographed by Jake Ho. Shop the full HOLIDAY '16 Collection.

TRADES presents our "Spring/Summer '16 Collection." Our limited collection features pieces designed for Hawaii's spring and summertime surf and skate vibes.

From an unconfident, skinny teenager to a black belt in jiu-jitsu, Jordan Gomez polishes his skills in pursuit of the World Jiu-Jitsu Championship.

The voice behind Clownin808 finds a way to make his audience laugh while incorporating the Pidgin language.

A talk story with Hōkūleʻa apprentice navigator, Austin Kino.